Animals’ Vital Role in a Healthy Food System
Regenerative Agriculture at THE NEW FOOD COLLECTIVE™
Eat less meat. It’s a common refrain among those worried about climate change. But do we need to eat less? Or just eat better?
It turns out that meat isn’t the problem. It’s how we raise animals. When animals graze outside, they feed on plants, which release their carbon-rich roots into the soil. The animals also trample the ground, creating pockets for water to pool, and fertilize it with their excrement. As animals move from pasture to pasture—also called rotational grazing—they enrich the soil, help improve water retention and boost biodiversity.
Can regenerative agriculture make a difference?
Yes, its impact could play a key role in tackling climate change:
For every pound of carbon added to the soil, more than three and a half times that amount of carbon dioxide is removed from the atmosphere.
Properly managing just 25% of our crop and grasslands would mitigate the entire carbon footprint of North American agriculture.
How The New Food Collective™ supports regenerative agriculture
We have two goals: to make pasture-raised meat available to everyone and to help farmers and ranchers who farm regeneratively grow and be more profitable.
So we’re building a network of small, regenerative ranchers. Right now we work with farmers in Georgia, Kentucky and Missouri. Over time, we want to build a regional supply chain so your meat comes from near where you live.
Our current farmers are the first to receive certification from the American Grassfed Association, which requires a pasture-management and grazing plan, vegetated buffer strips and a commitment to protect wildlife on the farm. But that’s just the beginning. We’re partnering with the Savory Institute, a pioneer in regenerative farming, to break ground on a new Land To Market standard for regeneratively raised hogs and chickens.
Here is how it will work:
When farmers join our program, Savory will visit their farm to take baseline metrics of soil health, water retention and biodiversity.
Based on that information, Savory helps each farmer to create a plan to improve his or her land.
The next year, Savory returns to measure improvements and create a new plan to continue progress.
This is not a one-size-fits-all standard—and that’s intentional. The certification empowers farmers to make the best decisions for their land and animals. More important, it demands that each year farmers do more and better.
Our aim is to be the first brand to have 100 percent of our supply chain certified under Savory’s Land to Market program.
This has been hard—harder than we thought it would be, honestly. But that just makes us work harder. We hope you will join us on this journey. We promise: The revolution will be delicious.